Following a career in above the line TV and print advertising, Brendan Wilde turned to the internet.
“After watching brands consistently pour significant budgets and resource into maintaining a media presence as customers came into and out of a buying cycle, I was captivated with the early days of search marketing. Being able to maximise ROI by selectively targeting high intent customers. Customers actually searching for products, services and information. The journey started from there…”
Brendan spent 10 years in the UK playing a fundamental role in the launch of two Search Engine Optimisation agencies. Working with SME’s, ecommerce platforms and blue chip brands including Direct Line, Virgin, Baker Tilly, The Body Shop, he quickly built a reputation as a thought leader in integrating SEO, Content and Social Media. When Google Plus was launched he built one of the 20 most influential G+ profiles in the UK and a Twitter following of over 1.5m.
In 2018 Brendan Founded Synapse Search, an SEO agency working with clients including IAG, State Insurance, AMI insurance, Covermore, Wilderness, Okana and Umbrellar. In 2021 Synapse Search (as part of the Freeparking Group) was acquired by Dreamscape Networks.
The next step on the journey was founding Organik Search. Brendan’s passion is helping businesses realise the potential that organic search offers for business growth.